There seems to be some confusion out there for business owners who believe that just because they have video content on their Website or because they upload their videos to YouTube, they are engaged in video search engine optimization (VSEO). Since there is so much buzz and hype over video lately, there are a lot of companies claiming they have or do VSEO—unfortunately that is really not the case.

You may be told that a particular company is going to create streaming video content of your inventory/product/service and that they are going to upload it to YouTube or another video search engine. Please understand, all that means is that they are creating streaming video content and they are uploading it to a video search engine. That, in itself, is not video search engine optimization.

I am sure you are aware that there are some good and some not so good Website companies out there, but even the ones that might do a good job designing your Website, might not do a good (or even adequate) job on your search engine optimization. I am sure this is not the first time you have read or heard something of this nature.

Video Search Engine Optimization is the management and distribution of rich media (i.e. videos) across the Internet. This management includes the creation of the:

•    Subject—Each and every video needs to have a unique subject line, but not just any old subject line—you want to make sure that the keyword effectiveness index (KEI) score is the highest possible. To do that you need to use the proper analytic software. Sometimes you might think you have a great idea for a header or subject, but after you do the KEI research you might be surprised at what you find out. So it is very important to have the proper subject for all of your videos, and you need to make sure they are unique.

•    Descriptions and anchor text—Each video needs to have a unique description. You should not just cut and paste content from somewhere else into your video descriptions and you should not take a description from one video and use it for another video. You need to have separate, relevant and unique descriptions for each and every video. You want to make sure you “sprinkle” the proper keywords that you are trying to emphasize in the body of the descriptions. It is also important that you have at least one to two hyperlinks in the body of your description. You can link to your Website, your products/services, your testimonials, or your specials.

•    Metadata—You want to make sure that you use the proper meta-tags for your videos. Take the time to think of a proper strategy. You might want to focus on the geo-target, your demographics, your competition, or whatever is important to your business, however, you want to make sure that you diversify your meta-tag strategy. Don’t use the same exact tags in the same exact order.

•    Category tag—Make sure you are using the right category.

Two more very important details about VSEO:

1) You need to upload to multiple video search engines, not just YouTube. You might be surprised to know that YouTube traditionally does not index as well as some of the other search engines. Here is a list of some of the different video search engines:

•    YouTube

•    MySpace Video

•    Google Video

•    Yahoo Video

•    AOL Video

•    MSN Video

•    Carspace (Edmunds.com video) for automotive industries

•    Truveo

2) To truly be engaged in VSEO, you need to make sure you have a strategy of constant “uploads.” What I mean by that is that you need to make sure that you have supplemental upload campaigns each and every month. In other words, you can’t just upload 10 or 20 videos and think you are done. With VSEO you have to keep uploading. If you use craigslist.com then you know what I mean. You can’t just post something once and expect it to always have the same positioning. You have to keep posting things. That is the same concept with VSEO. You need to create the habit and culture for your business to constantly upload.

Another surprising detail when I tell business owners about true VSEO is that the search engines have advanced technology such as “speech recognition,” “facial recognition,” and “pixel recognition” software. What this means to a a owner is that they need to make sure that each and every video is compelling and relevant, and most importantly, your video content needs to match your video’s:

Subject, description, meta text, meta tags, category tags, keyword, links

Remember that you need to be careful of what you are buying, and what people are telling you. If you have any questions about VSEO please feel free to contact me, SEO Pittsburgh.

Jennifer Russell is the SEO Specialist for Higher Images Inc., a nationally recognized Website Design and SEO Company in the United States. For more information call 412-203-1996 or Jennifer@higherimages.com

Your profile can be an excellent source of SEO friendly links because:

- Linkedin has great authority in Google:

Authority in general means that people trust you to supply expert insight. The good news is that authorities trusted by human beings are also trusted by Google. Basically, The more authoritative and trusted your site, the better you will rank.

- Your website links can be given unique anchor text with the dofollow attribute:

The anchor text , link label or link title is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the ranking that the page will receive by search engines.
- Your LinkedIn profile can have highly relevant content relative to the websites you own:

But what is relevant content in the first place?

It corresponds to informational demands of the target audiences it is intended for, in correlation with your specific area of expertise, the audiences’ expectations towards you and your goals.

In a nutshell Linked has some really cool features that anyone can use to get more traffic to your website- free.

The 3 main things that every linked in profile should have are:

1.  A professional/personal picture of yourself.

Don’t upload an image of your dog/cat/fish/hamster/car/computer/world of warcraft, or any other beloved items.  Be as transparent about who you are as you can.  Sites like Twitter and others that don’t have a professional mindset don’t matter as much, but always have an image of something.  If the site is geared toward professionals, err on the side of a professional picture.

2.  As much information about yourself as you feel comfortable.

At the very least, you should have a link to your personal or business website/blog.  Unfortunately, most people don’t link to their own websites, and even those that do, don’t do it correctly.  I’ll show you how below.  Also, you should write some really good compelling info about your current position, to make sure people know what it is you do, even though you might not be looking for a job, this helps put relevant content on your page. You can even give away things, like free samples, vouchers or something.

3.  A unique profile url for yourself if the option is available.

This makes it easy for people to link to your profile, or find it again if they forget exactly how they found you.  And if you put your name in your profile url, that makes it a little more SEO friendly for searches related to your name.

So, here are the steps to creating unique anchor text links to your own websites on your linkedin profile:

1.  Click on the ‘edit my profile’ link under the ‘Profile’ nav link on the left sidebar after you have logged in

2.  Scroll down to the ‘Websites’ section and click on the ‘edit’ button

3.  In the drop down box to the right of ‘Websites:’ select ‘Other’.  You’ll then be given an extra box to put in your keyword title, and then you can fill in your website URL in the very next box.  You have the ability to add up to 3 sites, so take advantage of this.

Here are 33 ways to use LinkedIn more effectively.

1. Fill out your profile completely to earn trust.
2. Use widgets to integrate other tools, such as importing your blog entries or Twitter stream into your profile.
3. Do market research and gain knowledge with Polls.
4. Share survey and poll results with your contacts.
5. Answer questions in Questions and Answers: show expertise without a hint of self-promotion.
6. Ask questions in Questions and Answers to get a feel for what customers and prospects want or think.
7. Publish your LinkedIn URL on all your marketing collateral, including business cards, email signature, email newsletters, web sites and brochures, so prospects learn more about you.
8. Grow your network by joining industry and alumni groups related to your business.
9. Update your status examples of recent work.
10. Link your status updates with your other social media accounts.
11. Combine your social media approach: when someone asks a question in Twitter, respond in detail on LinkedIn and link to it from Twitter.
12. Use the search feature to find people by company, industry and city.
13. Start and manage a group or fan page for your product, brand or business.
14. Research your prospects before meeting or contacting them.
15. Share useful articles and resources that will be of interest to customers and prospects.
16. Don’t turn off your contacts: avoid hard-sell tactics.
17. Write honest and valuable recommendations for your contacts.
18. Request LinkedIn recommendation from happy customers willing to provide testimonials.
19. Post your presentations on your profile using a presentation application.
20. Check connections’ locations before traveling so you can meet with those in the city where you’re heading.
21. Ask your first-level contacts for introductions to their first-level contacts.
22. Interact with LinkedIn on a regular basis to reach those who may not see you on other social media sites.
23. Set up to receive LinkedIn messages in your inbox so you can respond right away.
24. Link to articles and content posted elsewhere, with a summary of why it’s valuable to add to your credibility.
25. List your newsletter subscription information and archives.
26. Find experts in your field and invite them as a guest blogger on your blog or speaker at your event.
27. Post discounts and package deals.
28. Import vCards and contacts from other applications to find more connections.
29. Export your contacts into other applications.
30. Buy a LinkedIn direct ad that only your target market will see.
31. Post job listings to find qualified talent.
32. Look for connections related to a job you want.
33. Find vendors and contractors through connections.

View my LinkedIn Profile Here

You will notice that my blog, and Twitter automatically updates on my LinkedIn Profile! The number one reason why I love LinkedIn is… I set it up once and it updates itself. LinkedIn is a must for any business owner in 2010!

1. They Wait to the last minute to book their vacation travel.

2. They do not purchase any travel insurance.

3. While in a city, during their travels they do not keep an eye open for possible muggers who pick pockets.

4. They flaunt their valuables such as, rings, necklaces, watches, cameras, etc.

5. They take photographs around the military areas and at airports. In some countries, this could be considered espionage.

6. They do not make copies of their important travel papers such as their passport, information about their flight, any hotel reservations, and insurance policies.

7. If they happen to make copies of their important documents above, they end up keeping them all together in the same place.

8. They only take 1 charge card.

9. They carry all their money in one place instead of using a “dummy wallet” that has very little money in it and no cards.

10. They neglect to carry both cash and travellers cheques.

11. They do not take advantage of the hotel safe where they can store any valuables or irreplaceable items.

12. They wait to the last minute to get immunized.

All the above are extremely critical. The most critical of all is #12. Learn about immunization before going on vacations abroad. It is a matter of life or death. Be an informed traveler. It is essential to your health.

One of the best places to do this is at a travel medicine clinic that specializes in immunizations. You can meet with them to have a travel consultation with trained, registered nurses. The clinic keeps up to date information customized to your specified destination’s culture along with your medical history. Check to see if your immunizations will be covered by your health insurance.

Keep an up-to-date immunization record. Do not procrastinate scheduling an appointment. With hepatitis shots, there is a waiting period of 30 days between injections. It then takes another 30 days before it begins to take effect. To search using keywords, type the keyword then the city or state — such us travel vaccines pa, travel medicine Pittsburgh or any city or state of your choice.

Choose a travel vaccines medicine clinic who gives personalized attention and the latest health alerts. Passport Health is a travel medicine clinic that just doesn’t vaccinate, they educate. Their clinics are located in Pittsburgh, Carnegie, Cranberry, Harrisburg, Lancaster, Latrobe, and Monroeville, Pennsylvania. They even have on-site flu clinics for corporations, churches and schools. Their immunizations include: yellow fever, hepatitis, anthrax, gardasil, hepatitis, immune globulin, influenza, encephalitis, measles, mumps, rubella, meninggococcal, pneumococcal, polio, PPD, rabies, tetanus, typhoid.

If you are about to decide about the flooring of your new home, hardwood Flooring is a good choice. Before anything, we should learn some of the basics. It is a very good choice as a flooring material.

With hardwood flooring, you can be sure that your money will not be wasted. This will really enhance the beauty of your home as well as its value. Other materials surely will not give your homes a rich look and smooth feel that only the flooring can give. Unlike many other materials, the value of the flooring increases with time. All you have invested for installing flooring will not be put to waste because your house gets valued many times.

To begin with, you must think thoroughly on what colors and textures of the hardwood that you like. Hardwood has many options when it comes to colors. Some of the wood changes its color after some time. It is really important to choose the color of the wood that matches your wants and also with your home. The display of your floor counts highly on the lighting.

You can also choose from various flooring styles like the rustic, hand-scraped or smooth styles. The natural designs and textures will surely give a magnificent look all throughout your house. To avoid damages to occur due to moisture, it is recommended to use solid wood above ground level.

Now that you have some ideas about this flooring, you can now select the ones that best suit you.

Come visit the author latest websites on Flooring Pittsburgh

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Show Your Husband This List:

1. Tell your husband: If you ever want to sell your house, potential buyers will see your kitchen as one of the most important rooms in your home. If the kitchen is a dream, then selling your home would be one too. That means your house would have a better chance of selling quickly instead of lingering on the market.

2. Tell your husband: Sometimes, the kitchen is the first room people see depending on the layout. When it is beautiful, you can make a great first impression with the in-laws. Custom cabinets do add a richness to your home.

3. Tell your husband: Cooking can be easier and more fun when you have an organized kitchen. It just may make you want to stay home and start saving money on all those restaurant nights out.

4. Tell your husband: If you are expected to do a lot of entertaining, a stunning kitchen will beautify the room and will give you the motivation you need.

5. Tell your husband: You will locate a company that is affordable and who will take the time to discuss ideas as well as pricing.

6. Tell your husband: New kitchen cupboards will widen your storage space and keep you organized with storage solutions that fit your style.

7. Tell your husband: He won’t have to spend any Saturdays doing any maintenance on the old cupboards.

8. Tell your husband: Everything in your kitchen, pots, pans, appliances, supplies, foods, can all be found much more easily.

9. Tell your husband: The new cupboards will be much quieter upon completion of your new kitchen. If you get up earlier than your husband, you probably always try to be quiet why preparing your breakfast. The new cupboards will help with that so as not to disturb his sleep.

When your husband finally says “yes” you’ll probably go online to start searching for a reputable company. Simply add keywords and area within your search. For instance, if you are from Pittsburgh search using — custom cabinets Pittsburgh, custom cabinets butler, oak cabinets Greensburg, ash cabinets Butler, ash cabinets Pittsburgh, or use whatever city.

I happened upon a website when I was searching for custom cabinets Pittsburgh myself. You may want to check it out should you and your husband agree on buying. It is called The Woods Cabinetry located in Pittsburgh, PA. Do a search for wholesale cabinets pa or visit http://www.thewoodscabinetry.com

SEO Pittsburgh Twitter Recap

Higher Images CEO Bryan Thornberg

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Directions

• 1 (10 pound) fully-cooked spiral cut ham
• 2/3 cup brown sugar
• 1/3 cup apricot jam
• 1 teaspoon dry mustard powder

1. Preheat the oven to 275 degrees
2. Place the ham cut side down onto a sheet of aluminum foil. I like to put the shiny side up. Mix together the brown sugar, apricot jam and mustard powder in a small bowl. Brush onto the ham using a pastry or barbeque brush. Reserve any leftover glaze. Enclose the foil around the ham and place on a rimmed baking sheet.
3. Roast for 2 hours in the preheated oven, or if you ham is a different size, figure 14 minutes per pound. Apply the remaining glaze 20 minutes before the ham is done.

Directions

• 6 cups ketchup
• 6 cups chili sauce
• 2 cups prepared horseradish
• 1 cup Worcestershire sauce
• 3/4 cup lemon juice
• 4 tablespoons hot pepper sauce
• 2 cups tequila
• salt and pepper to taste

1. In a large bowl, blend ketchup, chili sauce, horseradish, Worcestershire sauce, lemon juice, hot pepper sauce, tequila, salt and pepper. Chill until ready to serve.

Directions

• 6 eggs
• 10 red potatoes
• 1 cup mayonnaise
• 1/2 cup ranch dressing
• 1/3 cup dill pickle relish
• 2 tablespoons prepared yellow mustard
• 1 1/2 teaspoons salt
• 1/4 teaspoon ground black pepper
• 1/8 teaspoon paprika
• 1/8 teaspoon celery seed
• 1 onion, chopped
• 1/4 cup pepperoncini (optional)
• 1/4 cup sliced black olives (optional)

1. Place the eggs into a saucepan in a single layer and fill with water to cover the eggs by 1 inch. Cover the saucepan and bring the water to a boil over high heat. Remove from the heat and let the eggs stand in the hot water for 15 minutes. Pour out the hot water; cool the eggs under cold running water in the sink. Peel and chop the cooled eggs.
2. Place the potatoes into a large pot and cover with water. Bring to a boil over high heat, then reduce heat to medium-low, cover, and simmer until tender, 15 to 20 minutes. Drain and refrigerate until cold. Peel and cube once cold.
3. Stir together the mayonnaise, ranch dressing, relish, mustard, salt, pepper, paprika, and celery seed in a mixing bowl. Add the eggs, potatoes, onion, pepperoncini, and olives; stir until evenly mixed. Cover and refrigerate at least 2 hours before serving.

Directions

• 10 spears fresh asparagus, trimmed
• 1/8 teaspoon pepper
• 5 bacon strips, halved lengthwise

1. Place asparagus on a sheet of waxed paper; coat with nonstick cooking spray. Sprinkle with pepper; turn to coat. Wrap a bacon piece around each spear; secure ends with toothpicks. Grill, uncovered, over medium-low heat for 8-12 minutes or until bacon is crisp, turning occasionally. Discard toothpicks.

Directions

• 1/2 cup unsalted butter
• 10 (1 ounce) squares semisweet chocolate

1. Chop the chocolate into small pieces. Combine chocolate with butter in the top of a double boiler, over simmering water. Stir frequently until melted and smooth. Remove from heat.

Directions

• 2 cups white sugar
• 1 cup butter, softened
• 4 eggs
• 4 1/2 cups all-purpose flour
• 4 teaspoons baking powder
• 3/4 teaspoon salt
• 1/3 cup brandy
• 1 1/2 teaspoons anise extract
• 1 teaspoon vanilla extract
• 1 cup almonds
• 2 tablespoons anise seed

1. Preheat oven to 350 degrees F. Line 2 cookie sheets with parchment paper or foil.
2. In large mixing bowl, beat sugar and butter until light and fluffy. Add eggs one at a time, beating well after each addition. Combine brandy, anise extract and vanilla in a small bowl or measuring cup. In a medium bowl, combine flour, baking powder and salt. Alternately add dry ingredients and brandy mixture to the butter mixture, beginning and ending with the dry ingredients. Stir in the almonds and aniseed.
3. Drop dough by spoonfuls onto prepared sheet, forming two 2 x 13-inch long strips on each sheet. Smooth dough into logs with moistened fingertips.
4. Bake about30 to 35 minutes or until golden and firm to the touch. Place cookie sheets on racks and cool completely. Reduce the oven temperature to 300 degrees F.
5. Cut cooled logs on the diagonal into 3/4-inch thick slices using a serrated knife. Place slices on cookie sheets.
6. Bake for about 20 minutes, turning after 10 minutes, until dry and slightly brown. Remove to a rack and cool.

Directions

• 1 (14 ounce) can sweetened condensed milk
• 1/2 cup unsweetened cocoa powder
• 2 cups heavy cream
• 1 cup light cream
• 1 tablespoon vanilla extract
• 1/2 cup chopped pecans
• 1 cup miniature marshmallows

1. In a medium saucepan over low heat, cook and stir condensed milk and cocoa until smooth and slightly thickened, 5 minutes. Remove from heat , and allow to cool slightly. Stir in heavy cream, light cream, and vanilla. Refrigerate until cold.
2. Pour mixture into the canister of an ice cream maker, and freeze according to manufacturer’s directions. Stir in nuts and marshmallows halfway through the freezing process.

Directions

• 6 eggs
• 1 1/2 cups white sugar
• 1 cup margarine, melted and cooled
• 2 tablespoons anise extract
• 3 1/2 cups all-purpose flour
• 4 teaspoons baking powder

1. Beat eggs and sugar with an electric mixer until fluffy. Stir in the melted margarine and anise extract. Combine the flour and baking powder; stir in gradually. Dough will be sticky.
2. Preheat your pizzelle iron according to the manufacturer’s instructions. Drop batter by rounded spoonfuls onto the iron. Close and cook for about 90 seconds, or until steam stops coming out of the iron. Carefully remove and cool. Store in an airtight tin at room temperature.

Directions

• 1 (11 ounce) can mandarin oranges, drained
• 1 (8 ounce) can crushed pineapple, drained
• 2 cups miniature marshmallows
• 1 cup flaked coconut
• 6 ounces sour cream

1. Combine the oranges, pineapple, marshmallows, coconut, and sour cream. Stir till mixed well. Refrigerate till cold. Serve.

Directions

• 2 cups butter, softened
• 3 cups white sugar
• 4 eggs
• 1 tablespoon vanilla extract
• 1 tablespoon butter flavored extract
• 7 cups all-purpose flour
• 2 teaspoons baking powder
• 1 teaspoon salt

1. Cream margarine and sugar. Add eggs and flavorings and mix well. Stir flour, baking powder and salt together. Add to batter and mix well.
2. CHILL 3-4 hours or overnight before using.
3. Roll cookies out approximately 1/4 inch thick and insert cookie sticks at least 1/3 to 1/2 way into cookie.
4. Bake cookies at 350 degrees  for 8-10 minutes. This dough keeps well in a covered container in the refrigerator for a couple of weeks.
5. Decorate as desired. Display 3-7 cookies in a 6 inch clay pot (depending on size of cookie). Weigh pot down with dried beans and cut a circle of Styrofoam to fit snugly into top. Add ribbons and enjoy.

Directions

• 3 cups sliced fresh mushrooms
• 3 cups chopped zucchini
• 2 cups cubed fully cooked ham
• 1 1/2 cups chopped onions
• 1 1/2 cups chopped green pepper
• 2 garlic cloves, minced
• 1/3 cup vegetable oil
• 2 (8 ounce) packages cream cheese, softened
• 1/2 cup half-and-half cream
• 12 eggs
• 4 cups cubed day-old bread
• 3 cups shredded Cheddar cheese
• 1 teaspoon salt
• 1/2 teaspoon pepper

1. In a large skillet, saute the mushrooms, zucchini, ham, onions, green peppers and garlic in oil until vegetables are tender. Drain and pat dry; set aside.
2. In a large mixing bowl, beat the cream cheese and cream until smooth. Beat in eggs. Stir in the bread, cheese, salt, pepper and vegetable mixture.
3. Pour into two greased 11-in. x 7-in. x 2-in. baking dishes. Bake, uncovered, at 350 degrees F for 35-40 minutes or until a knife inserted near the center comes out clean. Let stand for 10 minutes before serving.

Directions

• 2 cups heavy cream
• 1/4 teaspoon salt (optional)

Pour cream into a food processor or blender. Process for 10 minutes, or until the butter separates. Strain off the liquid. Season to taste with salt if you like. Press butter into a small bowl with the back of a spoon to further remove liquid

Directions

• 1 cup butter
• 1/2 cup confectioners’ sugar
• 1/4 teaspoon salt
• 1 teaspoon vanilla extract
• 2 1/4 cups all-purpose flour
• 1 cup chopped pecans
• 1/3 cup confectioners’ sugar for decoration
• 1/4 cup finely crushed peppermint candy canes

1. Preheat oven to 350 degrees
2. Cream the butter with 1/2 cup of the confectioners’ sugar and the vanilla. Mix in the flour, nuts and salt. Roll about 1 tablespoon or so of dough into balls and place on an ungreased cookie sheet.
3. Bake at 350 degrees F (175 degrees C) for 15 minutes. Do not allow these cookies to get too brown. It’s better to undercook them than to overcook them. While cookies are still hot roll them in confectioners’ sugar. Once they have cooled roll them in confectioners’ sugar once more. Variation: add some finely crushed candy canes to the confectioners’ sugar used for the final dusting.